The Timber! Outdoor Music Festival branding project began as a tribute to the festival's bold, nature-driven spirit, built around illustrations of trees, rivers, campfires, and guitars. After sharing the poster design on Instagram and tagging the festival, the response led to an unexpected opportunity: Timber's team invited me to adapt the artwork for their annual collaboration with Stoup Brewing, a West Coast IPA released each year in celebration of the festival.
Working from Stoup's provided label template, I reimagined the original illustration to fit the can's format, integrating my logo into the final design. The result, Timbeer!, is now available across all four Stoup Brewery locations as well as at Timber! Outdoor Music Fest, and has become a standout favorite among patrons. This is a piece of my creative work now living in the world as a product people seek out.