Roles: Brand designer, art director, copywriter, designer, photographer
Time Frame: 12 weeks
Tools: Indesign, Photoshop, Illustrator
Overview: Alpine Lore is a publication designed to bridge the gap between outdoor recreation and a deeper understanding of the ecological and cultural significance of alpine landscapes.
Challenge: As outdoor recreation continues to surge, many hikers engage with alpine environments primarily as destinations, often lacking awareness of their ecological complexity and cultural history.
Solutions: Alpine Lore translates complex ecological and cultural knowledge into an accessible, visually engaging editorial experience. Through a balance of storytelling, photography, and intentional design, the magazine invites readers to slow down, observe more closely, and develop a deeper sense of respect and responsibility for the alpine environment.
