Overview: MacPherson’s is a local family-run produce stand in Seattle’s Beacon Hill neighborhood. We were tasked with rebranding the business to position it for a vibrant future while honoring its legacy in the community.
Challenge: The business lacks a cohesive visual identity, resulting in an inconsistent brand presence across touchpoints.
Solution: We developed a warm, friendly visual identity by creating custom illustrations, using a friendly typography, and selecting a warm color palette for this small neighborhood business. We made sure that the designs were consistent across all touchpoints.
Roles: Brand Identity, Illustrator, Environmental Design, Copywriter, Researcher
Collaborator: Holly Butterfield
Timeframe: 12 weeks
Tools: Illustrator, InDesign, Photoshop
Branding Book Samples:
Logo Development:
Merchandise:
Poster & Mural
Employee Uniform:
Website:
Process: We found that MacPherson's business stands apart from its competition and focuses on its unique qualities, which are welcoming, community-focused, and timeless, whereas other markets focus on profits and standardization. So it was important for us to create a brand that reflected these human traits.
Initial Moodboard
